The Breast Cancer Health Initiative is targeted toward members ages 40 through 74. Members in this age range should have mammography screenings. Health Net may place telephone calls, contract with a vendor to conduct either live or automated calls, send email, and text or mail reminders to members who have not had a mammogram in the past two years since turning age 40 to encourage them to complete the breast cancer screenings recommended for their age group. Health Net may also reach out to members eligible for the breast cancer screening measure (compliant or non-compliant) and survey them on what helped and could help keep them up with their care, in order to plan and strategize future interventions to better address members' needs. The effectiveness of these interventions is measured through the Healthcare Effectiveness Data and Information Set (HEDIS®) Breast Cancer Screening measure.